8 Questions To Ask Once You’ve Built Your Photography Website To Assess Its Photography Marketing IQ

There’s a very good chance that you know how to build a photography website – they’re very easy to do these days with the advancement of technology. You’ve also probably heard that a photographer without a photography website is not taken seriously. What you may not know are key questions that will assist you to build and maintain a successful photography website.

For me, it is very difficult to be objective when assessing the photography marketing effectiveness of my website. I have a great deal of trouble being objectively honest with my assessments of my websites. But, fortunately, I’m able to use a series of questions that helps me not to get sabotage by my inability of be objectively honest when assessing my website’s effectiveness.

I’m a firm believer in photographers building their own websites. It’s much easier to do these days – if a photographer can send and receive email, they have enough computer skills to build and manage their own photography website. I build all of my photography websites. And, as mentioned, I’m too biased to accurately assess the photography marketing effectiveness of my photography website.

Consequently, I ask myself – and answer – the following questions:

Do your pages load quickly? I never cease to be amazed at all the photography websites that have home pages that take a long time to load. Most of the times, it’s the flash type pages. Unfortunately, many of us photographers don’t realize that most web surfers don’t have computers sophisticated enough to handle all of the latest website gimmicks. The home page should load instantly – always!
Is it instantly apparent what type of photography niche your business is in? Too often, our creative artsy side blocks what should be clear messages. You should know your photography niche and communicate what that niche is on your website. Your visitor shouldn’t have to guess what it is that you do. They visit your website looking for information – not interested in guessing what it is that you do.
Is your website menu viewable and easy to navigate? Links and navigation buttons should be simple and take your visitor where they want to go. Also, a navigation menu should be on every page.
Is your website free of unnecessary gimmicks and graphics? On a personal note – when I visit a photography website and music begins to play, I click away from the site immediately – always! Because you and I might like specific music doesn’t mean that everyone likes it. Visitors go to “music” sites to “hear” music. Research companies that track web surfing habits and trends, report that most visitors leave when they come across irritants like music, pop-ups, slow-loading pages, etc.
Does your website offer valuable information? Too many website owners, especially photographers, forget that people use the internet looking for information, not looking to spend money or look at pictures. Displaying your best work on your website is preferable. But, keep in mind that new customers will find you on the internet by looking for information (typing in keywords at internet search engines). If your website doesn’t have that information (content), visitors will never find you – never! Put content on your photography website. Help your visitors find you. Do a little research about optimizing your web pages (don’t let the word optimizing intimidate you, it only means putting certain words in the content on your page) – don’t overdo it. Less is more! Always offer valuable information on your website and visitors will keep coming back.
Does your website reflect your commitment to quality? In my opinion, too many photographers confuse flashy bells & whistles with quality. The flashy bells & whistles usually only impress web designers (who build the flashy bells & whistles websites in the first place) and photographers with websites that don’t have these eight questions. Also, you should only display your best work in your galleries offline and in your online galleries. Categorize your various photos and display them together.
Would you want to do business with your photography business? This is a key question and maybe the most difficult to be honest in answering. But, your honesty is critical here.
Is your contact information easily accessible? Website visitors expect to see normal things at different websites. For example, your contact information must be available and easily accessible.

These 8 questions aren’t the only questions that will assist you to put your objective judging hat on and take a clear look at the photography marketing strength of your photography website. The questions will put your website through a process that should make it more magnetic to visitors. Sometime, the components that make out sites work aren’t as obvious to us. Give the questions to a trusted friend and ask them to help you by using them to assess the effectiveness of your website – the least internet savvy that they are, the better.

Your photography website can be your most productive photography marketing tool. It doesn’t require a lot of time or money – just regular consistency. And of course, objective assessments are like taking the pulse and heart rate of your website. Keep an eye on them. It’s like keeping your website healthy and you happy!

Kalem Aquil is a ‘semi-burnt-out’ photographer that dispenses free, unsolicited (yet, very good and accurate) tips and advice to budding photographers that want to take their photography business to the next level. He dispenses such advice to budding photographers such as “where to start,” “what to charge,” “how to know if you’re really, really ready,” etc. etc. etc. He dispenses his free and unsolicited advice here [http://www.marketing-for-photographers-and-photography.com/amateurphotographytips.html]. Sub

Secrets to a Successful Wedding Photography Website

To a professional wedding photographer or photography enthusiast, building a portfolio is an important milestone. Not only will it give them the chance to organize, store and showcase their best works, it also allows them to share their work with their colleagues, prospective clients and friends and family. This explains the demand for photography websites. In offering virtually free services in creating a gallery or portfolio for a photographer’s work, they mix the elements of art, media and business in answering to the technical challenges of storing and sharing stock photos. Hence, a wedding photography website can practically mix the beauty and business aspects of creating and sharing wedding photographs.

Wedding photography business has come a long way. In catering to the ever changing needs of its clients, wedding photography websites have become an essential part of its existence. Not only does it enable visitors to gain access to the photographer’s sample work, it also provides come valuable information about the wedding photography business. On aspect of running a business is building networks. Wedding photography websites make it easy for novice and professional photographers to do that.

Since the photography industry has become very competitive, there has been a need to more effectively execute an effective marketing plan. A wedding photography website presents a perfect strategy of reaching out to the clients as well as prospective clients. Photographers benefit from its listings make their work accessible to their clients. Aside from this, there are more considerations on how to make a successful wedding photography website.

First, it has to have a catchy name. Since the business name doubles as the domain name, a website can easily be popular by giving it the right name. In most cases, the website name makes or breaks the existence of a website.

Most successful websites have simple interface. This makes them easy to navigate by its audiences. It makes good and clear images easily accessible. They also have unique content. When we say content, we refer to both the articles and photographs that are posted in the website. The website content is basically makes the website popular to the audience and easy to promote as it is what makes the website relevant and included in search engine listings.

Also, successful wedding photography websites usually offer some extra features like free photo editing or digital framing. You can do a number of things to a photograph these days. Offering these possibilities to your audience allows you teach them more ways to play and display their precious photographs.

Perhaps the most important factor that makes any successful wedding photography website is the work itself. That will distinguish its individuality among the dozens of website photography website today. Talk is cheap. In most cases, websites gain traffic and audience because of the featured eye-catching initial photograph in the menu layout. Hence, your ability to produce and showcase outstanding wedding photographs is what matters most.

Hopefully this article has given you an insight on just about how you can start making your own wedding photography website. With tools like WordPress, you can easily start your own photography business in the World Wide Web. Following the mentioned pointers should enable you to visualize and create a website that matches the passion and style of your work.

Kyle Brady is a photography enthusiast as well as a long time internet marketer and website builder. His newest project helps photographers build an effective wedding photography website [http://photographyinternetmarketing.com] for their business at minimal cost and time.