Tips on How to Build a Photography Website

If more photographers knew how to build a photography website, they would easily take their photography business to the next level. Most photographers know that without a website, they aren’t taken seriously. A photographer that is not taken seriously is simply not successful. This is known and understood by most. What isn’t known as well is “how to build a photography website.”

Building websites is like riding a bicycle and like driving a car. Both are methods of transportation that require specific knowledge and specific skills for each. For the most part, the specific “how-to” knowledge is very simple and very easy – for those who already “know!” If you don’t know the specific skills required (regardless of how “easy” and “simple” they are), it might as well be “rocket science!”

Knowing how to build a photography website has been a serious challenge for many photographers, until now.

The Myth of “Web-Designers”

Similar to transportation options, someone else can be hired to do the work. Usually, this is a “web-designer.” This isn’t the best option for the long term. Web-designers can design, build and publish your website – but they don’t (can’t) “drive it” for you. Besides, building and publishing a website is only about 10% of what it takes to have a successful and profitable photography website.

The Myth of “Simple and Easy”

There are many website building products available. A great many of them are very, very good. Quite a few of them are actually “great!” However, too many of them have their instructions and directions written by people that already “know” how to build a photography website (and wrongly assume that the rest of us “know” what they know).

Often the “simple and easy” products require us to take the tedious time to learn far more than we really wanted to know. And we still find that “simple and easy” is relative. It isn’t a matter of intelligence or being smart. Photographers would rather spend their time “doing” photography – not becoming an “internet-techno-wizard!”

Also, many of the “simple and easy” photography websites wrongly assume that “one-size-fits-all.”

Website Builders To The Rescue

The advancement of technology has, once again, come to the rescue of photographers. “Website Builders” are the tools that put the full capacity and control of how to build a photography website totally in our hands! Really! And, many of the great website builders are FREE! As you may know, on the internet, free has value. Many vendors are so confident in the superior quality of their products that they offer them for free. They are convinced that once we try their free tools we will want to pay for continued use of the tools and/or other products that they sell. Some vendors even provide full versions of fully functioning website building tools for free and allow use of the free tools forever!

The beauty of “website builders” is that users can “test-drive” the tools again and again until the users are completely and fully satisfied that the tools are user-friendly and can help them to be successful! These tools continue to get better and more powerful. Competition among the website builder companies is fierce. Improvements are always taking place. All of them want you and me to use their product to learn how to build a photography website. No knowledge of HTML or coding is required! Most website builders let us drag-and-drop what we want on our website. All of them allow 1-2-3 publishing. Your competition and customers will be stunned by the professionalism and quality of your website. You can make changes when you want to by a couple of clicks.

And it even gets better! Many of these “website builders” are FREE! Do an internet search for “free website builders” in Google, MSN Live, Yahoo, etc. and you will have the choice of thousands and thousands of free website builders. You may have to spend some time trying them out. But, you will spend significantly much less time trying them out and finding a great website builder for yourself than you would be spending trying to use one of those “easy and simple to use”

Your quest for how to build a photography website has found the answer: website builders. Do yourself a favor and take your photography to the next level – find a website builder that meets your style and works for you. Test-drive them and be more profitable.

Kalem Aquil is a ‘semi-burnt-out’ photographer that dispenses free, unsolicited (yet, very good and accurate) tips and advice to budding photographers that want to take their photography business to the next level. He dispenses such advice to budding photographers such as “where to start,” “what to charge,” “how to know if you’re really, really ready,” etc. etc. etc.

Effective Photography Website Design

What is the definition of an effective website design for a photography business? Well, to be it bluntly,an effective website for a photography business is one that:

Brings in new clients
Helps retain current clients
Screens out bad clients

If you already have a website and it is not doing each of those three things, then it is time for a major overhaul. But don’t worry, we will show you how to accomplish all three of these objectives in order to maximize your business profitability. Additionally, there are some other critical elements of an effective website that you don’t want to do without. These elements are:

Easy to update. If it is difficult to update your website, then you will never do it. Anything that takes too much time is the first thing to go when things get busy and you can’t afford to have a website that is more pain than profit.
Inexpensive. Most small business owners don’t have thousands of dollars to spend on a website. Nor do they have hundreds of dollars to spend each month on maintaining it. The good news is that I will show you how to create your website for very little money up front. And to maintain it each month will usually cost less than the price of a movie ticket.
Professional Appearance. Putting out a bad first impression is worse than no impression at all. So your website needs to present an appearance that impresses your potential clients. After all, you’re in the photography business right? How would it look if your website was ugly? Would your client’s think your photography skills would reflect that same lack of quality?
Engages the visitor. How fast is the average visit to a website? Probably under 10 seconds. So you have 10 seconds to capture their attention and want to learn more about what you offer. We will show you how to do just this.
Tracks Results. The single most important item in successful businesses is the ability to track what works. By knowing how and why people are visiting your site, you will be able to capitalize on trends and increase visitors. All of which means more clients for you!

So what are some things to avoid when choosing your photography website design? Here are items to watch out for:

Flashy flash effects. These may look great at first glance but they generally are slow to load and become annoying quite rapidly, leading your visitor to look elsewhere.
Music. The benefits of music on your site are well outweighed by the likely negative reaction from the majority of your site visitors.
Unprofessional Design. If your website looks amateurish, no matter how good your photography is the first impression by your visitor will be that you are an amateur photographer. Make sure your design matches the level of professionalism of your work. WordPress themes are a great way to make this happen.
All About You. Your website should answer a compelling need of your client and should not be all about you. Show them what they need in their life (your great pictures) rather than try to tell them how great of a photographer you are.

If you keep this considerations in mind, you will be well on your way to building an effective website that draws potential clients to your door!