Effective Photography Website Design

What is the definition of an effective website design for a photography business? Well, to be it bluntly,an effective website for a photography business is one that:

Brings in new clients
Helps retain current clients
Screens out bad clients

If you already have a website and it is not doing each of those three things, then it is time for a major overhaul. But don’t worry, we will show you how to accomplish all three of these objectives in order to maximize your business profitability. Additionally, there are some other critical elements of an effective website that you don’t want to do without. These elements are:

Easy to update. If it is difficult to update your website, then you will never do it. Anything that takes too much time is the first thing to go when things get busy and you can’t afford to have a website that is more pain than profit.
Inexpensive. Most small business owners don’t have thousands of dollars to spend on a website. Nor do they have hundreds of dollars to spend each month on maintaining it. The good news is that I will show you how to create your website for very little money up front. And to maintain it each month will usually cost less than the price of a movie ticket.
Professional Appearance. Putting out a bad first impression is worse than no impression at all. So your website needs to present an appearance that impresses your potential clients. After all, you’re in the photography business right? How would it look if your website was ugly? Would your client’s think your photography skills would reflect that same lack of quality?
Engages the visitor. How fast is the average visit to a website? Probably under 10 seconds. So you have 10 seconds to capture their attention and want to learn more about what you offer. We will show you how to do just this.
Tracks Results. The single most important item in successful businesses is the ability to track what works. By knowing how and why people are visiting your site, you will be able to capitalize on trends and increase visitors. All of which means more clients for you!

So what are some things to avoid when choosing your photography website design? Here are items to watch out for:

Flashy flash effects. These may look great at first glance but they generally are slow to load and become annoying quite rapidly, leading your visitor to look elsewhere.
Music. The benefits of music on your site are well outweighed by the likely negative reaction from the majority of your site visitors.
Unprofessional Design. If your website looks amateurish, no matter how good your photography is the first impression by your visitor will be that you are an amateur photographer. Make sure your design matches the level of professionalism of your work. WordPress themes are a great way to make this happen.
All About You. Your website should answer a compelling need of your client and should not be all about you. Show them what they need in their life (your great pictures) rather than try to tell them how great of a photographer you are.

If you keep this considerations in mind, you will be well on your way to building an effective website that draws potential clients to your door!

Build Your Photography Website

To be able to build a photography website by yourself you wont need anything else then a computer and about 30 minutes of time to invest in building your website.

Now I will show you in steps how to get started and how little it actually requires from you to build your own photography website. There are other ways of course but this is what I did when I built my first photography website. And since it worked for me I thought I would share it with you.

Step 1. OK so step one is pictures. You need to have photos to build a photography website right? So make sure you have at least a few pictures already and put them all on your computer, so that you can put them on your website.

Step 2. OK, step 2 is… find a guide on how to build a website or how to build a photography website. Of course it’s better if you find a guide on how to build a photography website since you will get much more specific information. But a guide on how to build just a website works fine too. There are a few good ones, but I found a pretty good one that you can check out. You can see the web address below.

Step 3. Next you should read the guide you have chosen, it doesn’t have to be the guide I suggested but some guide. It’s very important that you read the whole guide your using and follow all the instructions given in the guide. If you skips some parts or don’t follow the directions given in the guide your using… it often ends with you not having a website at the end.

Step 4. And now when you have read the guide, followed all the instructions and maybe watched a few videos if the guide you read contained videos. Your new photography website should be built.

Of course not every guide works or is so easy to use that you can build a website without any computer skills but I know that there are a few guides at least. Some cost a little and some are free but the one I used was free, so that was a great bonus for me since I didn’t have a lot of money when I built my first website.