Are you a photographer interested in obtaining new clients through the use of an effective internet marketing campaign? If so then you will need a website that produces results in your marketing efforts. This is not as hard as it seems, but is often not achieved by professional photographers. That is because they usually want a site that looks great design wise, but pay little attention to the marketing aspect.
If you are interested in a website for your business the question arises is how do you get it made? Can you do it yourself or should you hire someone to do it for you. It can be surprisingly simple these days to build your own website. Even with no experience in web design there are plenty of companies around with pre-built websites that you can use to get established online. However, they do not always have the best marketing in mind. Alternately, you could hire a web design expert to build your site. This will probably cost in the neighborhood of$1000 or more for a basic site. If you have the money this may seem like the perfect option but even though they are an expert in web design, they may not be expert marketers. It is a good idea to review some of their work to determine how effective their designs are for marketing purposes.
Some things to look for in any photography website are the following:
Is it professional in appearance? Avoid templates or sites that look like they were done by your nephew as part of his high school computer course. This screams amateur to your potential clients.
Is it low-maintenance? You should be able to add content quickly and easily without any need for special software such as FTP programs or web design software.
What is the monthly cost? Webhosting is extremely cheap these days. Good webhosts offer plans for less than $10.00 per month that should satisfy all of your needs. Don’t get suckered into paying $50.00 or more a month.
Does each page have a call to action? Each page on your site should have a specific purpose. That could be to get the visitor to call you, send you their email or order prints. Make sure the call to action is plainly visible.
Is it user friendly? Too often photographers get carried away with websites that contain fancy special effects that do more harm than good. If your visitors have to sit through endless animations or loading screens, they will likely leave. Also, a caution on adding music. What may sound good to you will likely turn your visitors off when it suddenly plays unexpectedly on their computer.
Is it search engine optimized? Ranking high in the search engines is key to bringing in new customers via the internet. Does each page have a keyword targeted that will bring in new clients to your business?
If your website follows the above guidelines, it is likely that you will be receiving new clientele on a daily basis from your website. If you believe that your website needs work, I highly encourage you to sign up for my free mini-course on the link below to receive more information on building an effective photography business website.